Eska World ยท Radio Eska
Case study ยท Systems
Radio Eska ยท interactive world
Radio listeners became avatars in a 3D world.
Eska World gave Radio ESKA's listeners a virtual world to explore as avatars (digital characters). Adverts sat inside the world instead of interrupting it.
The challenge
Radio listeners had nothing to look at.
Radio ESKA's audience listens. Eska World had to give those listeners a place to go. Advertisers also needed a space inside it that didn't interrupt the experience.
Who owned what
We built the world and the brand space inside it.
- Client
- Radio Eska
- Veles
- The interactive world for the station's listeners, and a bank's app gallery inside it
- Brand inside the world
- A bank's app gallery
What we delivered
A world, and a branded space inside it.
The interactive world for the station's listeners. Inside it, a bank's app gallery: a game-like space where users explored banking features by playing.
- Format
- Interactive virtual world
For radio and audio brands
A sponsor can have its own space inside a radio world.
Tell us who the audience is, where they would enter the world, and who needs a space inside it.
