Koral G.O.A.T. · shot in camera
Koral · commercial
A whole ice-cream world, changed between takes.
Koral's G.O.A.T. ad was built in Unreal Engine and played on our LED stage. Camera moves, colours and set changes all happened on the shoot day, straight in camera.
The challenge
A whole world, changing between takes, on the day.
G.O.A.T. needed an entire ice-cream world, and the set had to change between takes. Camera moves, colours and set changes all had to happen on the shoot day, straight in camera.
Who owned what
We built the world and ran the LED stage.
- Client
- Koral
- Veles
- The world, built in Unreal Engine and filmed live on our LED stage
Credits
The crew behind G.O.A.T.
- Director
- Damian Galiński
- Producer
- Paweł Stawiński
- Executive producer
- Artur Paprocki
- XR supervision
- Arif Agung Nugroho, Michał Chojnowski
- Set design
- Jose Barbella, Michał Chojnowski
- Music
- Adam Skorupa
What we delivered
Built, lit and filmed on our LED stage.
We built the backgrounds in Unreal Engine and played them on the LED wall. Real props and the digital set blend in the camera itself, not later in editing. The client saw the finished shot on the monitor.
Verified result
We can't publish reach or sales figures.
The facts above are what we delivered. The footage shows the ad. It says nothing about its reach or sales.
For brand teams
A commercial whose world has to change between takes?
Per day, the LED wall isn't cheaper than green screen. Per finished ad it can be: no cutting out backgrounds later, and the client approves on set. Send the storyboard and your shooting days. Artur Paprocki leads the creative studio.
